Thanks for visiting the It's Only Natural web site!

I started out selling this wonderful clothing at an outdoor Farmer's Market in May 2001. The companies that I represented couldn’t believe I was having such great sales at a Farmer’s Market!! But they make great clothes that are soft, comfortable and stylish, so it was not surprising that they sold well.

The idea for my shop came out of a desire to find clothing for myself that was safe for me, my family and the environment. Then I realized others might want the same thing—and no one in Kansas City was doing this exclusively. A few people didn’t think KC was really ready for a store like this. But I knew if I made it easy for people to see and touch the clothing that they would love it and be glad to make the more environmentally sound choice.

Like many people, when I decided that I was ready to try organic clothes, I thought I would have to endure a lot of beige, frumpy styles and maybe not-so-soft clothing. What I found was exactly the opposite! Most people cannot distinguish by look alone that the clothes I sell (and wear) are organic or better for the environment. However, one way the clothes are different can’t be shown in pictures only: the clothes are sooo soft!! Usually much softer than their conventional counterparts.

My switch to an organic environment in my own personal life, took time. But, I believe, if we each make small changes, over time all the cleaner choices will have a big impact on our health, the health of our children, our planet and the wildlife too.